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Today’s Menu

• Meta plans to eliminate humans from advertising by 2026

• Strategy launches third preferred stock offering to fund Bitcoin accumulation

Markets

TODAY IN AI

Meta plans to eliminate humans from advertising by 2026

Meta is developing an AI system that could fundamentally reshape digital advertising by removing humans from the entire process. According to the Wall Street Journal, the company aims to launch tools by 2026 that create, target, and deploy Facebook and Instagram ads using only a product image and budget input.

The proposed system would handle every aspect of advertising autonomously: crafting text and visuals, selecting target audiences, and managing campaign placement. More sophisticated still, the AI could create personalized ads that adapt in real-time based on user context—showing a car advertisement with mountain scenery to outdoor enthusiasts while displaying urban settings to city dwellers.

This development targets smaller companies lacking dedicated marketing teams, promising professional-grade advertising without agency fees or specialized skills. For Meta, this represents a logical extension of its AI strategy, particularly given that advertising generates 97% of the company's annual revenue.

The implications for the marketing industry are staggering. If successful, Meta's system could eliminate entire categories of marketing jobs while dramatically lowering the barrier to entry for sophisticated advertising campaigns. Small businesses currently priced out of professional marketing services could suddenly access enterprise-level campaign management.

However, the technology also raises questions about creative homogenization and market concentration. If most small business advertising runs through Meta's AI system, will marketing creativity suffer? And does further automation of advertising increase Meta's already substantial market power?

For businesses, this presents both opportunity and strategic risk. Those who embrace the technology early may gain cost advantages and campaign optimization benefits. However, companies that rely entirely on automated systems may lose the human insight and brand understanding that differentiate exceptional marketing from generic content.

The broader trend is unmistakable: AI is moving beyond assisting human marketers to potentially replacing them entirely in many functions. Organizations must decide whether to compete with these automated systems or find ways to complement them with uniquely human value.

TODAY IN CRYPTO

Strategy launches third preferred stock offering to fund Bitcoin accumulation

Michael Saylor's Strategy continues its relentless Bitcoin accumulation strategy with a new $250 million preferred stock offering, demonstrating unwavering commitment to converting traditional financial instruments into digital assets.

The company is issuing 2.5 million shares of 10% Series A Perpetual Preferred Stock at $100 per share, creating yet another funding mechanism for Bitcoin purchases. This marks Strategy's third preferred stock launch this year, following the successful Strike and Strife offerings that have already powered the company's $61.7 billion Bitcoin treasury.

The new offering features a 10% annual dividend that's non-cumulative and not guaranteed, meaning missed quarterly payments don't accumulate. The perpetual structure includes no maturity date, with redemption possible only if fewer than 25% of original shares remain outstanding. Wall Street heavyweights Morgan Stanley, Barclays, and TD Securities are leading the placement.

Strategy now holds 580,955 BTC—more than double the Bitcoin held by all other public companies combined. At current prices, the new $250 million raise could purchase approximately 2,350 additional Bitcoin, though the company has indicated no specific acquisition target.

The strategic brilliance of Saylor's approach lies in its simplicity: convert yield-seeking traditional investors into Bitcoin funding sources. By offering attractive dividend yields on preferred stock, Strategy attracts conservative capital that funds purchases of what Saylor considers "the hardest asset on earth."

This funding mechanism creates a virtuous cycle where traditional financial market appetite for yield-bearing securities directly translates into Bitcoin accumulation. Rather than competing with institutional investors for Bitcoin directly, Strategy leverages their preference for structured products to build the world's largest corporate Bitcoin position.

What this reveals about market evolution: Strategy is effectively functioning as a Bitcoin ETF with leverage, allowing traditional investors to gain indirect Bitcoin exposure while funding direct accumulation. This model could inspire other companies to pursue similar strategies, potentially creating sustained Bitcoin demand funded by conventional investment preferences.

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Thanks for reading!

Until next time,

Damon James