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If you run a business, then you know that content has been an increasingly important way to acquire customers/clients. I shot a YouTube video last night breaking down my process for creating YouTube scripts (in seconds with ChatGPT). Check it out here.

P.S. Feel free to roast my video editing skills in the comments section (I’m picking it up video by video).

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Today’s Menu

• Meta’s Celebrity AI Gambit: Innovation or Desperation?

• Crypto Meltdown: Perfect Storm or Market Correction?

Markets

S&P 500 - 5,253.62

Bitcoin - $56,341

Ethereum - $2,543

Solana - $144

TODAY IN AI

Meta’s Celebrity AI Gambit: Innovation or Desperation?

Meta is reportedly offering millions to celebrities like Awkwafina, Judi Dench, and Keegan-Michael Key to use their voices in upcoming AI projects. These AI voices would be integrated across Meta's platforms, including Facebook, Instagram, and Meta Ray-Ban smart glasses. The company is rushing to secure these deals before its Meta Connect conference in September, with contracts being temporary and renewable.

In an exclusive interview, Mark Zuckerberg predicted a future with billions of AI agents, and this celebrity-powered AI push could be Meta's next big move to boost user engagement and platform growth.

Influencer marketing, in my opinion, can be extremely effective when working with people that have a dedicated audience. In my experience, there are a lot of influencers that have a huge following (but not a dedicated following that will actually take action on what they promote).

For example:

I’ve worked with clients that have 1.5M IG followers and also clients that only have 20-30K IG followers. Many times smaller followings drastically outperform larger followings (purely from a revenue standpoint).

Then again, Mark Zuckerberg has access to more data than probably any other person on the planet (so I trust he knows what he’s doing).

^{Today In Crypto}

Crypto Meltdown: Perfect Storm or Market Correction?

Cryptos crashed this past weekend as risk-off sentiment swept global markets. Bitcoin plunged below $60,000 over the weekend, nosediving to $49,300 during Monday's Asian morning, before recovering to around $52,000. Ether fell 22% to $2,100, marking its biggest one-day drop since 2021. The CoinDesk 20 Index, tracking major altcoins, slid nearly 20%, with SOL and NEAR falling 20%-25%.

Crypto stocks mirrored the decline, with Coinbase down 9% pre-market and MicroStrategy dropping 13%. Derivatives traders faced over $1 billion in liquidations, with BTC and ETH futures leading the losses. The sell-off was triggered by U.S. economic data, rising geopolitical tensions, and significant unwinds in Asian markets.

As of this morning, we’ve seen a minor bounceback in prices. BTC is back up to $56K, ETH is up to $2,500, and SOL is up to $144.

I’d give you my predictions on where it’s headed, but honestly anyone’s guess is as good as mine. There is BIGTIME blood in the streets right now, a lot of people are panicking, and this has been one of the worst weeks for the markets in a very long time.

If we DO enter a full-on recession (and the government admits to it), I’m still not completely convinced that’s going to drop crypto prices. If anything, it could push prices up as more people lose faith in traditional investments (like stocks + real estate) and look toward alternative investments (like crypto) to chase higher returns.

Tough to say…but will be an interesting next 6 months.

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Thanks for reading!

Until next time,

Damon James